A cloud-based real estate brokerage operates entirely online, leveraging technology for services like online listings, real-time market data, and customer service, offering a more flexible and efficient approach than traditional brick-and-mortar offices. 

Here's a more detailed breakdown:

• Online Operations:

  Cloud-based brokerages don't have physical office locations, instead relying on a remote team and digital platforms for all operations. 

• Technology Focus:

  They heavily utilize technology to streamline processes, provide agents with tools and resources, and facilitate transactions online. 

• Flexibility and Efficiency:

  This model allows agents to work from anywhere, offering flexibility and potentially lower overhead costs. 

• Examples:

  Companies like eXp Realty and Real Broker are known as pioneers in the cloud-based real estate brokerage space. 

• Advantages for Agents:

  Cloud-based brokerages often offer higher commission splits, advanced technology, and a focus on agent support, allowing agents to focus on building relationships and closing deals. 

• Advantages for Clients:

  Cloud-based brokerages can provide a more efficient and convenient experience for clients, with easy access to online listings, real-time market data, and digital communication.